THE ART OF THE DEAL
In the world of sales, negotiation isn’t just a skill—it’s an art. And yet, too many businesses unknowingly leave money on the table because their teams lack the strategies and confidence to defend their pricing and value proposition effectively.
Why Deals Fall Apart (or Close for Less)
You have a great product. A strong team. A pricing strategy designed to maximize revenue. But still, deals are closing for less than they should. Discounts are being given away when they don’t need to be. Renewals? Getting squeezed. And when it’s time to forecast… well, that’s a whole other headache.
This isn’t just an unfortunate byproduct of doing business—it’s a fixable problem.
The Revenue Leak You Can’t Afford
Research proves that ineffective deal negotiations lead to 9% to 18% in revenue losses per deal. Poor contract management? That alone can cost companies an average of 9% of total annual revenue. But from my experience, the real discount concessions are far greater—sometimes over 30%, even 50%.
Why? Because sales teams have a blind spot. They’re often so focused on closing the deal that they unknowingly undermine their value. This is where Orctus steps in.
The Orctus Solution: Turning Weaknesses Into Strengths
Orctus provides a data-driven approach to identifying where revenue leaks occur in your negotiations—and we help you fix them.
✔ We analyze negotiation behaviors to pinpoint blind spots. ✔ We train teams to shift from price-based discussions to value-driven conversations. ✔ We equip executives and sales leaders with proven strategies to protect margins and drive long-term revenue growth.
Who Benefits the Most?
✔ Renewals Teams – Struggling to increase prices without losing customers? We teach you how to reinforce the value of your product to prevent unnecessary discounts. ✔ Net New Sales Teams – Finding yourself discounting just to stay competitive? We help you shift the conversation from price to impact, so the deal closes at full value. ✔ Sales Teams Handling Both – Managing renewals and new sales? We’ll help you create a negotiation framework that ensures a win-win outcome for both your company and your customers.
The Bottom Line
If your company is seeing deals close for less than expected, a reliance on discounting to win, or unpredictable revenue forecasts, it’s time for a change. At Orctus, we help businesses fix these issues, ensuring every deal reflects the true price-to-value benefit.
